Careful… you might end up on the shelf.

That’s where the inspiration began. A woman who doesn’t mind if she “stays on the shelf,” because her shelf is filled with stories, aromas, and flavors.

We imagined her sitting softly, at ease, upon a stick of cinnamon the beloved ingredient of the recipe.

Around her, jars of jam and liqueur wait patiently, ready to travel from the shelf into new hands, to share their sweetness at just the right moment.

Because no jam and no woman… stays on the shelf forever.